We just saw the recent change in pricing model and wanted to provide our feedback on it. We had been paying the $0.40 per month per device which was quite reasonable so the increase to $1.50 is quite a painful price increase for solutions with negligible data usage (approximately 4 times). The new pricing model fails to accommodate devices with low data volumes that will not benefit from the cheaper data plans.
We also do not see any detail around per unit SIM maintenance costs scaling with volume.
We had just put together some pricing and this will force us to rework it. I can say that if we had significant customer deployment, this price change would be a deal breaker so I urge your business team to make clear who your target customers are going to be or you will face some frustrated customers. Such significant increases in price reflect poorly on the service provider.