Great that you have raised this, I didn’t realize they increased prices.
But I also agree, I think this misses the point of having a “cheap, low data usage, IoT connected device”.
I am sad, because Hologram.io seemed to give great promises, but it seems they are not really caring about hobbyists and small players anymore.
EDIT: Sorry, I just read and realized that there’s a Maker Edition (up to 25 devices), which looks better.
Still, for “Makers” the shipping prices are still expensive for the second SIM:
One second sim costs:
PRODUCT PRICE QTY TOTAL
Global IoT SIM Card
Combo Mini/Micro/Nano SIM
ESTIMATED TAX $0.00
GRAND TOTAL $36.61